Last week, we talked about how large corporations can (and should) leverage TikTok to increase brand awareness and help acquire new talent. While that is probably one of the most undervalued ways to capitalize on the platform in 2022, e-commerce on TikTok still holds the pole position when it comes to driving sales.
Many startups and e-commerce companies have proven the formula to be successful. Which begs the question; are you late to the party? The short answer is no.
That said, there are a few things you'll need to take into consideration before taking your first steps into the TikToksphere as a startup or e-commerce business owner. We'll try and walk you through the process in this post.
Case Studies: The Mastery of E-Commerce on TikTok
Like we mentioned previously, many startup or e-commerce business owners have made a name for themselves or their business on the platform over the past couple of years. You could probably list a few of them right now just off the top of your head.
Liv Portillo, founder of DBL Jewelry, embodies one of those success stories. What started as a way to help raise money for her parents and family in the Philippines soon picked up steam on the platform. And now, with over two million TikTok followers, the 21-year-old is projected to make over $10 million in sales in 2022.
Similarly, Vessi used the video-sharing app to boost their waterproof shoes sales, this time using giveaways as a way to build engagement. By asking their customer base to share video proofs of the shoes' effectiveness in exchange for a chance to win various prizes, the company built an audience of over 150,000 TikTok followers and managed to sell over one million pairs of shoes.
The numbers don't lie; and TikTok is filled with success stories like these. There's no debating the fact that the platform and the way it caters to a younger demographic can be incredibly helpful to anyone trying to boost their e-commerce sales. But the question is; how can you make the most of it?
Finding a TikTok Strategy That Works for You
In last week's post, we talked mostly about brand awareness. And for larger corporations, that is most definitely the way to go. But for startups, e-commerce businesses, and even brick-and-mortar stores, a different strategy might prove more beneficial. Let us explain.
At ByMillennials, we're big proponents of the "one-size-does-not-fit-all" approach. Meaning, every business is different, and should be treated as such.
If your business sells physical products directly to consumers, perhaps giveaways would be a good strategy to start off with. On the other hand, if you're in the B2B space, a model based mainly on educational content might be a better fit. The very first step is always to assess the audience you're trying to appeal to, and then take things from there.
Another way to build a strong customer base on TikTok would be to cater to the users' love for satisfying before-and-after transformations. Bruce Graybill, from Sider's Woodcrafting, is a prime example of this. The man used this strategy to amass over 150,000 followers by showing processes like that of turning a fallen tree into a hand-crafted cutting board, for instance.
Implementing Your TikTok Strategy to Drive Sales
Once you and your team have settled on a strategy, time to hit the ball and run to first base. The key here is to start posting... A lot. Start pumping out content that works with your strategy, and never stop. Do more of what works, and less of what doesn't.
And as simple as this might sound, we promise you; it's probably the most overlooked step of them all. Success with e-commerce on TikTok comes at a cost; consistency. If you're going to make a name for your brand out there, you've got to be able to spot new trends and jump on them... Consistently. Which is exactly why most brands end up creating a TikTok account only to give up on it a few short weeks later. They simply won't allocate the time or resources to give themselves an actual chance to grow.
Fortunately for you, that's where we come into play.
Don’t Hesitate to Ask For Help
For all the reasons mentioned above, building a TikTok audience can be very demanding. And frankly, it isn't something you should be undertaking alone. That said, with our proven track record of helping brands grow their TikTok followings–and incidentally, their sales–we can help. The work we did for Revive Superfoods is just one example of that, where we helped them grow their audience from 0 to 50k followers in under three months.
Interested in this kind of growth for your business? Click here to book a discovery call today and see what we can accomplish together!